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Spread the Word!
February 11, 2009
So... this morning we were sipping on some coffee and thinking about how our fundraising teams can get their word out to the community about their fundraising event. Instinctively, we started coming up with the usual ideas of sending out emails, approaching family & friends, picking up the phone, etc, but then we started talking about Social networking. These days, you hear more and more about the popularity of "social networking" and how everyone is doing it. What is it you ask?
Plain and simple, social networking is the grouping of individuals into specific groups, like small rural communities or a neighborhood subdivision, if you will. It is most popular online: Facebook, Myspace, Twitter, etc.
See them all: http://en.wikipedia.org/wiki/List_of_social_networking_websites
Admit it, we all have Facebook, Myspace, or Twitter accounts, and this is how we stay in the loop with our friends and often family. So... why not take advantage of these social networks and post up a fundraising group on your profile. This is a page on your network that explains your fundraiser to your connectors. It is basically a PSA (public service announcement) for your group and should be as simple as answering the 5 W's:
- WHO: are you? Tell us about yourself...
- WHAT: are you doing? Explain how the fundraiser works...
- WHERE: do we get involved? Online? At your location?, etc.
- WHEN: are you holding the fundraiser? Earth day, Mothers day? Etc...
- WHY: are you doing this? What are you raising money for?
Social networking is one of the easiest ways to get your team out and into the community. It is also a lot of fun, so get out there and start twittering! You owe it to your fundraising cause and to your team.